Writing that works in Google and AI search.
I'm Mikaela — a freelance writer and content strategist. I help founders, brands, and bloggers create content that ranks in traditional search and gets cited by AI systems like ChatGPT, Perplexity, and Gemini.
Get in TouchFintech background. Freelance writer. Built the tool that measures AI visibility.
I spent years as a business analyst at a global fintech company — the kind of job that teaches you to think clearly, cut through noise, and care deeply about what the data is actually saying. Now I bring that same rigour to writing, working with founders, executives, and B2B brands who need content that's strategic, sharp, and sounds like a real human wrote it.
I also built CiteRanker — a GEO audit tool that scores how likely your content is to be cited by AI systems. Which means I don't just write content. I measure whether it actually works in the new AI search landscape.
I don't do generic. Every piece I write is built around your voice, your audience, and what you're actually trying to achieve. The result is writing that sounds like you — only sharper. And content that works in both Google and AI search.
What I Do
Three ways I can help you.
Whether you need content optimised for AI search, a ghostwriter for your ideas, or copy that converts — I've got you covered.
GEO Content Writing
Most content is optimised for Google. Very little is optimised for AI. I write content specifically designed to be cited by ChatGPT, Perplexity, and Gemini — scored against the same six-pillar framework I built into CiteRanker.
Every piece I deliver is audited through CiteRanker before delivery. If it doesn't score 75 or above, I keep working on it. You get content that performs in both traditional search and AI-generated answers.
Ghostwriting
For founders, executives, and thought leaders who have important things to say — and not enough hours to say them. I write in your voice, you put your name on it.
See ghostwriting services →Copywriting & Content
For businesses that need content that converts — not just fills a page. From landing pages to email sequences, I write copy that gets people to act.
See copywriting services →Why Me
What makes working with me different.
Plenty of people can write. Here's what I bring to the table beyond that:
I Built the GEO Tool
I created CiteRanker — a tool that scores how likely content is to be cited by AI systems. I don't just understand GEO in theory. I measure it, track it, and write content that passes the test.
Data-Driven by Default
Years working as a business analyst at a global fintech company means I don't just write pretty sentences — I write with strategy behind every word, because I understand what actually moves the needle.
Fast Voice Capture
Most clients are surprised how quickly I nail their tone. Give me your existing content, a voice note, or a rambling voice memo and I'll have a sample back that sounds unmistakably like you.
Reliable & Low Maintenance
I hit deadlines, communicate clearly, and don't need hand-holding. Once we've nailed your voice and content direction, the process runs itself. Great writing without the admin.
Who I Work With
You might be a good fit if...
- You're a content creator or blogger who's noticed AI eating into your traffic and wants to understand — and fix — your AI visibility
- You're a founder or executive who wants to build a personal brand but doesn't have time to write consistently
- You're a B2B brand in tech, SaaS, or fintech that needs content that actually reflects the quality of your product
- You're an SEO agency looking to offer GEO content services to clients without hiring a full-time specialist
- You want a long-term writing partner not a one-off freelancer who disappears after delivery
Not sure where to start?
Run a free GEO audit on your most important page first — then drop me a message with your score. I'll tell you exactly what I'd do to improve it and whether we'd be a good fit to work together.
Run a free audit first Say Hello